Recent Primed clients include CEOs, senior management teams and staff of large organisations in professional services,  education, telecommunications, media, energy and utilities, finance, and manufacturing industries, along with managers and other staff in a range of State and Federal Government Departments. Contacts for direct discussion with other clients available on request.


Client Testimonials


‘Primed's "stand out" attribute for me is their approach to 'Real Play'. The quality of their staff and consultants is second to none and their ability to interpret the relevant issues for a particular organisation in a way that gets the message home via their interactive dialogue differentiates Primed from any other consultancy I have worked with.’
Tony Farmer Deputy Chief, Materials, Science & Engineering, CSIRO

‘Taking the client or team on a journey that allows them to discover for themselves how  change works – that’s very powerful. It’s compelling getting a glimpse of how change can positively impact their future. I don’t know of any other organization that brings it to life in the same way as Primed does.’
Tommy Viljoen Lead Partner, Enterprise Risk Services, Deloitte

‘RealPlay allowed people to experience how their behaviour impacts on other people. Once people got it, most of them moved from ‘those people have to change...’ to ‘we have to change.’ These individual changes add up to a big cultural change. It allows you to take on the tough cultural issues – the ones no-one wants to talk about.’
Ken Kanofski CEO, WSN Environmental Solutions

‘There has been a noticeable improvement in our communication with customers and we’re receiving more customer compliments for the team. Staff have a much better grasp of the consequences of their actions. They became aware that ‘if is has to be, it is up to me’.
Steven Beasley General Manager Business Services, Railcorp


‘The element of service provision which stands out most is the exceptional ability to reflect our organisation so that all 100 participants identified with the RealPlay exercise. Minimal use of jargon and buzz words was greatly appreciated by our hard working, front line managers.’
Lauren Moore HR Manager, Met South Region, NSW Department Ageing, Disability & Home Care


‘PRIMED worked collaboratively with the Department to research key cultural, political and service delivery issues in the environment that are likely to influence our future direction and relevance.’
The theatrical performance strongly captured conference attendees’ attention and interest. The empathy with the characters and the issues generated were very evident, proving a powerful springboard for the rest of the conference. This was a significant achievement given the generally conservative and ‘reform fatigued’ audience.’
Dr Garrick Stanley Manager Business Improvement Department of Housing & Works WA