Ian Scott
Case Study - Mission Australia
Mission Australia – Employment Solutions
Mission Australia Employment Solutions is a not for profit organisation assisting people into sustained employment through the Australian Government’s Job Services Australia contract. Each time this contract is renewed it requires a new strategic response. Failure to respond adequately could mean not having the contract renewed in the next period, so the stakes are high.
In 2010 Primed assisted Employment Solutions to implement a vertically integrated sales strategy across Australia. We worked at three levels of the organisation; confirming and refining the strategy with General and Regional Managers at a national and state level; engaging, supporting and reinforcing the strategy at a business manager level and building skills and sales capability at the sales representative level. This ensured that everyone was not only hearing the same message, they were working towards the same outcomes. The workshop and the workplace came together as each level of leadership participated in the program level below them. That is where the magic began. Instead of dictating new behaviours, the context was set for new behaviours to emerge.
The Solutions Selling program was custom designed to meet the needs of a Job Services provider, the culture of Mission Australia and the sales strategy it wanted to implement. Our actors provided a means to practise and experiment with some new techniques as well as a way for participants to interact with characters and situations that were very familiar to their environment. Overwhelmingly the response from participants was “Now I get it and now I know what I need to do.”
“The cultural effects, if not done properly, can be a real issue. The practical, Mission Australia specific sales model, training and support shifted people’s mindsets at all levels and encouraged real collaboration. This set this program apart from an off–the–shelf sales training package. We can now model, measure and manage effective sales behaviours from top to bottom!”
Phil Schultz, GM Mission Australia Employment Solutions QLD/NT
[Copy of] Our People
Our Team: managing and administration staff that support business development, project delivery and coordination.
Our Clan: along with our team we add consultants and artists, chosen for their professional expertise and sharing a set of common values; their level of engagement in the projects can be varied (from occasional to continuous), but always connected within a PRIMED peer network.
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Linda Scott Chief Executive Linda is the Chief Executive of PRIMED with a Master of Arts/Psychology from Macquarie University and registration as a psychologist. She specializes in change management, business development and organizational development and has a passionate belief in people's capacity for change - individually and collectively. Linda was previously with the Australian Graduate School of Management, Deloitte and originally with the NSW Department of Education as a District Manager responsible for State and District training and development. Her extensive experience over 20 years across both government and corporate sectors includes executive coaching, leadership development, strategic planning and facilitation. Linda directs the PRIMED team, manages alliance partnerships, leads client relationships and facilitates workshops. |
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Dr David Moore Principal Consultant David specialises in conflict management and constructive communication. He holds postgraduate degrees in political and economic history and psychosocial theory. David taught history and politics at Melbourne University and Charles Sturt University, where he also coordinated Justice Studies and was centrally involved in pioneering reforms using the Conferencing process in justice and education systems. He worked in the Queensland Premier’s Department before co-founding Transformative Justice Australia in 1995. From 1996 - 2002, David taught with TJA in Australia, North America and Europe, and provided conflict management services for Australian organisations. This work inspired David Williamson’s The Jack Manning Trilogy (1999-2001). David’s recent publications include Transforming Conflict (2000) and The Jack Manning Trilogy: A study guide (2003). At PRIMED, David utilises leading edge conflict and communication tools to facilitate high performance outcomes for workgroups and executive teams. |
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Karen Twitchett Executive Director, Strategic Management Karen is a senior executive with well developed skills, knowledge and experience in the areas of organisational and leadership development, human resource and change management, industrial relations, governance and community relations. She has experience in both strategic and line management roles; blue and white collar workforces and public, private and not-for-profit sector organisations. Karen has established new business ventures, lead major corporate-wide projects and managed integrated cross-functional teams. She has excellent interpersonal, communications and leadership skills with proven ability to think strategically, develop concepts and provide sound business strategies that deliver results. Karen is responsible for the implementation of strategy, business development, project delivery and management of the operations team. |
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Paul Armstrong Principal Consultant Paul brings a range of skills to the development of organisations and the advancement of public policy. Paul has over sixteen years experience in the public sector, with senior roles in leadership, management and public policy for state and federal government agencies. He has worked with NSW Health (on primary health care and community health services; and mental health and drug & alcohol programs), the Department of Premier & Cabinet (NSW), Office of the Privacy Commissioner (federal), and Office of the Public Guardian (NSW). Previously, Paul worked in the non-government sector (NSW and UK) in mental health, HIV/AIDS and disability services. |
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David Scott Principal Consultant, Organisational Development David specialises in the design and facilitation of bespoke learning solutions to support the delivery of strategic initiatives. He holds a Master’s degree in Instructional Systems and a Bachelor’s degree in Social Science. Through an innovative blend of traditional and adaptive learning techniques, David creates programs that are practical, engaging and readily applicable. Over the past 10 years, David has worked with some leading organisations in Australia, New Zealand, Malaysia and the UK across a broad range of disciplines including cultural change, leadership, performance management, sales, customer service and communication. |
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Josephine Emery Creative Producer Author, screenwriter, with 6 feature-films and 5 books to her credit. Josephine has worked on major management, leadership and change programs as a creative facilitator and change agent. She uses story as her tool to unlock personal and corporate power and change. She was Head of Screenwriting at AFTRS and Director of the Literature Unit at the Australia Council for the Arts. She also produces and writes corporate documentaries and cross-platform and transmedia productions. She has an AWGIE award for Best TV Mini-series Script. she has been shortlisted for Best Australian Novel at Adelaide Writers Week. She was most recently shortlisted for Best Life-writing by an Australian Woman (Kibble Award 2010) for her major life-change memoir, THE REAL POSSIBILITY OF JOY. |
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Andrew Pepar Consultant Andrew has 10 years experience in developing, delivering and project managing culture and behaviour change programs in the areas of performance management, team effectiveness and communication, sales and sales management, customer service, and managerial effectiveness across a diverse range of industries such as IT, Outsourcing, Public Sector, Financial Services, and Telecommunications. Andrew is a qualified master faciliator and has a Masters Degree in Adult Learning and Global Change from the University of Technology Sydney. |
Our Actors
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Jo Briant |
Luciano Martucci |
Myles Pollard |
Nicole Winkler |
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Gen Mooy Paul Goddard |
Shayne Francis Alan Dukes |
Olivia Stambuliah
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Media Suppliers
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| Egg Media | Mod Productions | Darrell Hilton Productions |
Contact Us
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Street address / Suite 10/24-26 Tryon Ave, Wollstonecraft, NSW 2065
Postal Address/ PO Box 389, North Sydney, NSW 2059
Face-to-Face, a film by Michael Rymer
We are very proud to announce the film version of Face-to-Face. This is a play written by David Williamson and based on the work of Primed co-founder and designer/practitioner of our Positive Workplace Initiative, David Moore. The film is directed by Michael Rymer and will be released in September.
Here is a podcast of an interview with Michael Rymer about the film Interview
Background Briefing – Bullying at Work
This Radio National program explores the difficulty re defining bullying, who investigates it, and whether the process is working. It includes first-hand accounts from people who believe the system let them down. To listen click on the ABC logo below.
Most workplace bullying claims dubious at best
A recent Human Capital Online article notes a dramatic increase in claims of bullying, but only 10% were relevant for referral to the bullying response unit – and of those, just one resulted in further inquiries.
Primed Positive Workplace Initiative
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